The early days
Eglantier becomes AED pvba and starts with the distribution of
Beyma loudspeakers for Belgium and Luxemburg
Glenn Roggeman (current AED Group CEO) started with
professional dry-hire at the same location as AED Distribution
The first larger quantities in sound cabinets
available in dry-hire : AED Bassbins
Launch of AED Rent bvba : Rental of professional audio equipment to
Sound & Light rental & production companies. AED Rent invents the term
Startup of professional light equipment ad AED Rent
AED Rent moves to its first
independent premises : Jan Bolsstraat – Mechelen / 800m2
Switching to a larger legal entity. (from bvba to
Finalizing and standardizing working methods. Optimizing and standardizing
of logistics, redesigning hardware (truss & light projector dolly’s…).
for handling equipment to guarantee equipment condition.
AED Distribution becomes
the official QSC distributor for Belgium and Luxemburg
Establishment of AED Rent Netherlands.
Plans for a new building with innovative design: the first 2-floor
warehouse with improved and efficient workflow.
AED Rent invests in 5.000m Prolyte square Truss which
will become a standard in AV business.
AED Rent moves its activities to the new 5.600m2 warehouse
Purchase of a new warehouse in France ( Paris/Tremblay)
Investment in large quantities of other brands like L Acoustic .... on
demand by the market.
AED Rent starts
supplying…to AV professionals only
Birth of a new A group company: Cases & Cabinets (later renamend AED
investment in CNC machinery and a production plant for flight cases with
Due to excellent results in Belgium, Beyma appoints AED distribution as
its sole distributor for the Netherlands.
Mr. Guido Vanderheijden, founder of Eglantier and AED Distribution,
passes away too early. His sons Hans and Berten succeed him.
AED Rent acquisition of equipment from 3 major AV companies.
A new concept is born:
Equipment Banker. This system is a balanced solution for all rental and
production companies in their need for new equipment
New 1.100m2 premises for AED Rent Netherlands New 1.800m2 premises
for AED Rent France
AED Distribution becomes distributor for Lake processors.
Launch of the German division. Soon, many German AV production companies
will be supplied by the only neutral rental company in the AV industry : AED Rent Germany.
Start of a new A group company : AED Display. They
will rent out video screens, displays and projectors to AV professionals only.
construction of all the future buildings : 40.000m2 :
Organization of the One-stop-shopping formula for
the AV professional
A group becomes a European
market leader as… A total solution provider
Official opening of AED Rent Headquarters in Belgium / Willebroek : a
new 20.000m2 warehouse with 2.000m2 offices.
Introduction of the new AED Store.business concept : a ‘professionals
only’ AV cash & carry supermarket with net pricing on the shelf.
A board of 8 technical directors(named G8) is installed.
AED Distribution moves to the new facilities in Willebroek and integrates
in the A group. AED is one company again !
AED Distribution adds GLP (LED lighting equipment) to its portfolio.
Introduction to the UK market with startup of AED Rent UK. A second AED
Store opens in the Netherlands and a third AED Store opens in France.
AED Repair starts in Belgium as an additional service in the Total
AED Distribution adds Verlinde, Prolyte and Stage Desks to its portfolio.
A fourth AED store opens in the UK. AED Distribution adds other major
brand to its portfolio: Robert Juliat, Manfrotto, Avolites, GDS and a few more
Acquisition of all the equipment from a major Belgian AV production
Besides ecology, also financial results will become more and more
important for the entertainment business...
AED group makes a big step to industrialize the rent business by
attracting major financial partners. This will bring the rental business to the
Launch of AED Lease. First dedicated AV industry bank offering Financial
Solutions for the AV industry.
Launch of AED Second Hand. The trader platform for
AV professionals and the ultimate place for used and Second Hand AV equipment.
Bring it - Price it - Sell it.
During the night of October the 5th,
AED Cases and AED New Stock were completely destroyed by fire.
Thanks to the help of so many partners, the production of flightcases
continued the next day.
8 months later, AED Cases and AED New Stock were fully operational again
The European Broadcast industry was hit by sad news
: the famous Eurocam Media Center (TV Studios) went bankrupt.
After months of difficult
though successful negociations with the insolvency administrators, AED group
aquires the whole 55.000M2 estate including 16 film/TV
and rehearsal studios, officebuildings, hotelrooms, restaurant, production
The ex-Eurocam Media Center
(fomerely known as Alfacam) was renamed to AED Studios. 3 of the studios will
be innovated with fixed sound,
light and video installations and all 16 studios will be available to touring,
film, TV and the events-industry.
Visit www.aedstudios.com for more info.
to the succes of AED Store and the urgent need of more warehouse space for AED
Distribution Headquarters in Belgium, a new 4.000 m2 warehouse was bought at the Industrial Zone De Veert.
During Customer Nights 2013 in
Belgium, AED Store 2.0 will held its 'Grand opening' in the new premises.
After several months of a 'total make over' and
technical innovations, the AED Studios were officially opened on February 27th.
More than 2.500 guests visited the event with guided tours, buffet and live
AED Distribution was
appointed by High End Systems as their European Master Distributor. Soon after,
a similar cooperation was started with QSC. Therefor, a new warehouse was needed and found in the premises, previously occupied by AED Store. (which was moved to bigger premises a few months earlier)
April was kind of a
remarkable month as AED Rent celebrated (in silence) the arrival of the 5.000th
LED fixture. Moreover, a considerably large order of Verlinde SR-type hoists
(1.000 pieces!) arrived at the AED Rent HQ warehouse. During Pro Light & Sound, verlinde donated a 'golden' SR hoist to AED Rent.
By the end of the year, Belgium was facing possible electricity
blackouts. Therefor, AED group Belgium took all countermeasures and installed a
60 KVA generator to guarantee a power backup ensuring a maximum operational
Since year after year more customers visited the annual Customer Nights at AED
group Belgium, this magnificent end-of-the-year customer happening was moved to